In this session, we aim to discuss the success factors for end-user sector coupling as a meaningful and cost-efficient way of meeting the EU's decarbonization ambitions, playing a viable role in supporting large-scale integration of decarbonized energy into our power systems. The panel will look at what steps we can take to ensure that end-user sectors (mobility, heating and industry) become a conduit for a resilient energy system and a sustainable Europe. This discussion will be formulated as a cross-sector debate to identify the operational challenges and business opportunities that the integration of efficient end-user sectors offer for grid stability and decarbonization.