Electrify Now: End-Use Sector Coupling as a Decarbonization Speedway

Wednesday, June 14, 2023
11:00 am - 12:30 pm
ICM München
Room 13 A

In this session, we aim to discuss the success factors for end-user sector coupling as a meaningful and cost-efficient way of meeting the EU's decarbonization ambitions, playing a viable role in supporting large-scale integration of decarbonized energy into our power systems. The panel will look at what steps we can take to ensure that end-user sectors (mobility, heating and industry) become a conduit for a resilient energy system and a sustainable Europe. This discussion will be formulated as a cross-sector debate to identify the operational challenges and business opportunities that the integration of efficient end-user sectors offer for grid stability and decarbonization.

11:00 am - 11:05 amWelcome and Introduction

Bruce Douglas

Communications and Business Director


11:05 am - 11:15 amTBA

Arina Anisie

Analyst - Renewable Energy Innovation

IRENA International Renewable Energy Agency

11:15 am - 12:30 pmFurther Speakers to be Confirmed



Bruce Douglas, Eurelectric

Communications and Business Director


Mission: Electrify everything (that can be electrified) with clean and renewable energy. Bruce Douglas has 25 years' international experience in the promotion of renewable energy and electrification. He is currently Director of Communications and Business at Eurelectric based in Brussels, representing over 3000 companies active in the European power sector. Previously he has held the following positions: Deputy CEO of SolarPower Europe, Coordinator of the RE-Source Platform - the European alliance for corporate sourcing of renewable energy, founding Chairman of the Global Solar Council (GSC), Chief Operating Officer at WindEurope for 10 years, founding Secretary General of the Global Wind Energy Council (GWEC) and Managing Director of FLiDAR, an offshore wind company. He has a Master degree in renewable energy systems technology and is fluent in English and French.


Arina Anisie, IRENA International Renewable Energy Agency

Analyst - Renewable Energy Innovation


Arina is an energy expert with experience in developing global and regional analysis of innovations for the energy transition based on renewable energy, electrification of end-use sectors with renewables, power sector analysis and stakeholder engagement. Arina is an Analyst on Renewable Energy Innovation at International Renewable Energy Agency (IRENA), where she works since 2017. Prior to joining IRENA she worked as an energy analyst at PSR Energy Consulting and Analytics, a Brazilian based consulting firm. She is an industrial engineer and holds a MSc degree in Electric Power Systems from Comillas University in Madrid, and a MSc degree in Network Industries and Digital Economy from Paris Sud XI University.

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