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Price, ecology and proximity: these are the deciding factors when choosing an energy supplier

When choosing an energy supplier, the prices for electricity- and heat products are the main concern for private households. A survey by EuPD Research in the DACH-region (Germany, Austria and Switzerland) shows that for more than half of the survey participants, the ecological commitment and green products, as well as a local proximity is as important. The survey results are part of the “Energiewende Award 2018”.

Bonn. A recent survey, conducted by Bonn-based market- and economy research institute EuPD Research, came to the conclusion that the prices for electricity- and heat products dominate the list of the most important deciding factors for home-owners in the DACH-region when choosing an energy supplier. For 86% of the German, and 87% of the Austrian survey participants, a cost-effective energy supply is “important” or rather “very important”. On the other hand, the imminent energy market liberalization in Switzerland will lead to domestic households to consider choosing an energy supplier.

As opposed to the clear dominance of the factor „electricity price“, the ecological commitment and the local proximity of the energy supplier is described as an important or rather very important decision criteria by around half of the surveyed end customers.

The high importance of regional proximity is best represented in the group of ecologically conscious end customers. 80% of the surveyed home-owners, who claim that the supply of green power is important or rather very important, attach a similarly high value to the regional origin of the green power. “The survey results draw the picture of increasingly informed end customers, who critically question the offer of the energy suppliers,” Markus A.W. Hoehner, CEO of EuPD Research, explains. “The end customer has taken in the idea of the energy transition to use regionally produced green power locally”, Markus A.W. Hoehner continues to summarize.

The survey of private households represents one element of the annual analysis of the “Energiewende Award” for energy suppliers. In 2018, for the first time, EuPD Research will analyze not only the energy transition portfolios of German utilities, but also those of Austrian and Swiss energy suppliers. The smarter E, the DCTI German CleanTech Institute and EuPD Research are the initiators of this project.