Sofia Tavares leads the Product Marketing for the B2B segment in EDP's European Retail Business. Before, she was responsible for the EU business unit of Energy Services B2B, having worked in energy efficiency since she joined EDP in 2002. She began her career at the Portuguese Energy Agency - ADENE in 1997 as a Consultant in Energy Efficiency and Rational Use of Energy, where she was responsible for managing, coordinating, and developing national and EU projects in rational use of Energy and Demand Side Management. She holds a degree in Energy Engineering and an Executive MBA.