Home Energy Management Systems - From Comfort Feature to Market Enabler for Residential Energy Storage

Montag, 22. Juni 2026

Zeit
15:45 - 16:45Uhr
Halle
ICM München
Raum
Raum 13 A

Bitte beachten Sie, dass alle Konferenzsessions in englischer Sprache abgehalten werden.

The decentralized energy transition is entering a new phase: moving away from fixed feed-in tariffs toward market-based solutions and intelligent grid integration. In this context, Home Energy Management Systems (HEMS) combined with residential energy storage, are evolving from convenience and optimization tools into critical enablers of prosumer profitability. Opportunities arise from enhanced self-consumption optimization and the growing relevance of front-of-the-meter use cases such as direct marketing. However, challenges loom: a potential slowdown in new PV and residential storage installations and intensifying competition between large national installer platforms, independent HEMS-only players and OEMs in an increasingly crowded market. This session will analyze emerging business models, the competitive landscape and key success factors for HEMS providers in this pivotal market shift.

15:45 - 15:55UhrWelcome and Introduction

Florian Mayr

Partner

Strategy&, part of the PwC Network

15:55 - 16:05UhrSpeech Title to be Announced

Isabel Nieto Tous

Research Analyst

Wood Mackenzie

16:05 - 16:35UhrPanel Discussion

Isabel Nieto Tous

Research Analyst

Wood Mackenzie

Anne Bicking

CEO

gridX GmbH

16:35 - 16:45UhrQ&A

Europas größte und internationalste Fachmesse für Batterien und Energiespeichersysteme
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Referenten
Referent
Isabel Nieto Tous, Wood Mackenzie

Research Analyst

United Kingdom

Isabel is a research analyst with the Global Energy Storage team at Wood Mackenzie Power & Renewables, where she focuses on distributed storage markets in Europe.Before Wood Mackenzie, Isabel worked at Maxeon Solar Technologies (now TCL Sunpower Global) as a Business Analyst for storage and other residential energy solutions, including HEMS, VPP, and EV charging. Before that, she was part of Audi's Corporate Strategy Sustainability team, where she contributed to developing the company's ESG strategy.Isabel holds a Master's degree in Sustainable Resource Management from the Technical University of Munich and a Master's degree in Political Philosophy from Pompeu Fabra University. Before that, she studied a Bachelor's degree in International Business at the University of Valencia.

Referent
Florian Mayr, Strategy&, part of the PwC Network

Partner

Germany

Florian Mayr is a recognized expert in deals strategy, with a particular focus on energy transition and storage. As a Partner at Strategy&, the global strategy consultancy of PwC, Florian guides clients through the complexities of the energy transition landscape. His expertise for renewables and cleantech is invaluable to financial investors, major corporations, and cleantech innovators, offering insights through due diligence processes, value creation strategies, and strategic development. Florian is also active in authoring industry publications and social media content and is a sought-after speaker, especially on topics related to energy storage. Before joining Strategy&, Florian spent two decades in senior roles at cleantech advisory boutique Apricum, RWE, and McKinsey, consistently focusing on the energy sector, particularly on renewables and cleantech. He holds master's degrees both in engineering and business administration from the Technical University of Berlin.

Referent
Anne Bicking, gridX GmbH

CEO

Deutschland

Anne Bicking held leading roles within E.ON Group from 2012-16 before taking on the task of holistic transformation at Thyssenkrupp. Bicking then returned to E.ON Inhouse Consulting as CFO and a member of the Management Board, where she was responsible for financial controlling and IT agendas. She co-developed E.ON One, which provides digital solutions for challenges in the areas of grid operations, e-mobility, and energy management. As an expert in digital energy solutions and now CEO of gridX, she aims to transform the scale-up into Europe's leading DER connectivity and flexibility platform.

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