The calendar lists all registered events which are relevant for members of the press (subject to alterations and additions).
| Press Breakfast for the Opening of The smarter E Europe 2025 May 7, 2025 | 9:00am How can a renewable energy supply be reliably ensured around the clock across the electricity, heating and transportation sectors? This crucial question will be at the heart of this year’s press breakfast, marking the official start of the event. In 2025, the focus will be on the necessary measures for increasing grid flexibility and digitalization—key steps to prepare power grids for a future powered entirely by renewable energy. The event will open with a brief welcome speech by Markus Elsässer, Founder and CEO of Solar Promotion, followed by a keynote speech by Dr.-Ing. Herbert Diess, Executive Chairman of the Board at The Mobility House and former Chairman of the Management Board of Volkswagen AG. He will provide insights into the potential of bidirectional charging to stabilize power grids. A high-profile panel of leading industry experts will then discuss the latest developments, opportunities, and challenges in the sector:
Please note: A press accreditation is required to access the Seeblick room. Please register via press@thesmartere.de.
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| Press Conference of the German Solar Industry Association: Solar economic engine and climate protection booster May 7, 2025 | 11:00am Following the press breakfast, the BSW - Bundesverband Solarwirtschaft e. V. will present compact and up-to-date data on the development of solar technology in Germany in its own hybrid press conference. It will also provide an assessment of further developments in the sector after the general election and comment on the results of the coalition negotiations, if these are available before the press conference. Please register for the press conference at presse@bsw-solar.de. If you are not attending in person, a participation link will be provided upon confirmation. As with the press breakfast, press accreditation is required for the BSW press conference.
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| Press Conference of smartEN May 7, 2025 | 13:00pm On the first day of the fair, smartEn will hold a press conference to present the ‘Implementing EU Laws: A Guide to Activate Demand-Side Flexibility in the EU27 Member States’ - an important tool for the activation of demand-side flexibility across the EU27. Michael Villa, Executive Director at smartEn, will give an overview of the importance of implementing demand-side flexibility. After an insight into the German-speaking market, there will also be time to put your own questions to the speakers. Please register for the press conference at anna.sylikou@smarten.eu. As with the press breakfast, press accreditation is required for the smartEN press conference.
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| Smart modern energy management/system innovations May 7, 2025 | 9:00am–5:00pm
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| A battery is only as good as its brain. Battery Management Systems of Munich Electrification May 7–9, 2025 | daily at 11am
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| Megawatt charging with CCS charging cables from Phoenix Contact – followed by a press tour and the opportunity for personal discussions with top management and product experts May 7, 2025 | 11:00am
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| Presstour of the booth May 7, 2025 | 1:00pm
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| Start-up scene: Financeable Business Models for Renewables after EEG? With Gerard Reid, Tim Koenemann, Julius Guntermann, Marco Langone May 7, 2025 | 1:30pm
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| The new coalition is in place. The solar industry's demands on politicians. With Dr Simone Peter, Robert Busch, Walburga Hemetsberger, Dr Fokke Peters May 7, 2025 | 4:15pm
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| Social hurdles: How do we reach the masses for change? With Prof Dr Volker Quaschning, Prof Dr Christian Stöcker, Stefan Müller May 8, 2025 | 10:00am
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| Electricity market design 2.0: What do we need for a sensible energy economy? With Prof Dr Thorsten Müller, Dr Tim Meyer, Dr Wolf-Peter Schill, Arved von Harpe May 8, 2025 | 4:15pm
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| Launch of our new Power Conversion System May 8, 2025 | 4:30pm
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| Start-up scene: What is happening on the market for new ideas in the field of renewable energies? With Felix Krause, Dr Ilan Momber, Katharina Beitz, Stefan Müller May 9, 2025 | 10:00am
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Spokesperson Solar Promotion GmbH
| Phone | +49 7231 58598-240 |
| Fax | +49 7231 58598-28 |
| haerter-zilay@solarpromotion.com |